The 4 Personality Types and How To Sell To Them

There are many different things that can influence a clients’ buying decision, and as a sales professional, you should be able to identify certain traits in a client, to enable you to tailor your presentation or interaction specifically for that client in front of you at that time. When it comes to clients, one size …

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Are you really a salesperson? Or an order taker?

Sure, you’re in sales, but are you really a salesperson, or are you an order taker? If you’re managing a team, are all your salespeople meeting their potential as a salesperson, or, again, are they just order takers? What’s the difference? This is something that all managers, and salespeople themselves, need to be able to …

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4 easy ways to fight back against online stores

Online competitors can be a difficult hurdle for many brick and mortar stores, but we can all agree that the internet isn’t going anywhere anytime soon. So people are starting to fight back, to try and compete with online stores. It’s tough, they often don’t have the overhead costs of a physical store. They can …

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Work in Sales? Learn to Shut Up and Listen

If you work in Sales, which, if you’re on this site, you probably do. You need to know how and when to employ the delicate art of ‘Shutting Up.’ Yes. Too many salespeople will talk the ear off a prospective client in the hopes that overloading them with features, benefits and special offers will have …

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Help convert browsers to buyers with one word change

I’ll often walk into stores where I am greeted warmly by staff on the sales floor and offered assistance, yet when I say I’m happy just looking, the conversation ends. Great service to start with, but when presented with the problem that I’m ‘just browsing’ they have nothing to follow up. A browsing shopper is …

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How the United Airlines fiasco effects sales techniques

If you haven't been living under a rock these last few days, chances are you've heard about the United Airlines fiasco. If, in fact, you have been living under a rock, here’s the basics of what happened; a customer who had paid for his seat, was seated in the plane already, and, one would assume, …

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